IB Times speaks to Cambridge Analytica’s Head of Product, Matt Oczkowski, about the 2016 presidential election and how CA’s data team identified three big trends that pollsters - and the opposition - failed to notice.
‘We started to see from the returns coming from absentee ballots and early voting showed that this election was going to be far different from 2012. [The Democrats] weren't speaking to the right people. Hillary Clinton employed a very 'Obama 2012'-like strategy, where all she had to do was turn out her own people and then she'd win the election.’