Innovative digital strategies first emerged prominently in the presidential campaigns of Barack Obama and Howard Dean, but this strategy is now being effectively applied to GOP campaigns – especially Ted Cruz’s, according to a Houston Chronicle article.
The Cruz campaign turns out a steady flow of videos and sends daily fundraising emails to supporters that are timely and unique. Far more than its competitors, observers say the campaign targets narrow audiences through social media with concise messages scientifically formulate to each.
“From the start, they planned to make online outreach and voter profiling important”
- Anthony Corrado, a campaign finance scholar at the Brookings Institute
The voter profiling provided by Cambridge Analytica has given significant insights into Cruz’s target audience and how to best approach and convert them into supports of the campaign.