Donald Trump may have star power, but he does not have the data science behind his campaign like Ted Cruz, says Mark Sullivan of Fast Company, a business and technology website.
Trump has relied on constant TV coverage of his campaign by Fox News and others, and on his popularity on social media, to get his face and message in front of prospective voters. The polls suggest that it’s worked beautifully, but some experts wonder if it will be enough to move supporters to caucus for him in Iowa on Monday night.
Social media and TV have been a challenge for the less-showy Cruz, which may be why that campaign has gone all-in with high-tech targeting and data crunching.
The Cruz campaign had significant help from Cambridge Analytica to analyze the personality types of voters to determine which political messages might move them to action.