Cambridge Analytica, the market leader in the provision of data analytics and behavior communications for political campaigns, today announced the appointment of Matthew Oczkowski to Director of Product and Molly Schweickert to Director of Digital. Both Ozckowski and Schweickert come from Governor Scott Walker’s presidential campaign, and bring vast U.S. political experience to the table in addition to their backgrounds and expertise in data science and digital marketing.

Prior to joining Cambridge Analytica, Oczkowski served as Chief Digital Officer for Scott Walker’s gubernatorial reelection campaign in 2014, as well as for Walker’s presidential run in 2015. Previously, he also ran the digital department at the public affairs firm, Advocacy Group Inc., where he worked with many of the largest trade associations, non-profits, and corporations to mobilize activists.

Oczkowski brings with him a significant background in behavioral science, product development, growth hacking, and inbound marketing in the political and public affairs space. Schweickert, who served as the Digital Marketing Director for Scott Walker’s presidential campaign, is a veteran of the digital marketing and advertising technology space. She previously worked at Targeted Victory, overseeing the advertising strategy and execution for many clients, including the Romney presidential campaign, while also leading the development of the company’s ad tech infrastructure.

“Matthew and Molly are joining Cambridge Analytica at a crucial time as we expand into new areas here in the United States.” 

“With their mix of political and commercial experience, as well as their first-hand knowledge about the inner workings of campaigns, both of them will be essential to our mission of marrying cutting-edge data analytics with the latest communications technologies.”

- Alexander Nix, CEO of Cambridge Analytica

In addition to being integral pieces to Cambridge Analytica’s growth in the political space, Oczkowski and Schweickert will also use their cutting edge skills in data analytics and digital marketing to help fuel the company’s expansion into the commercial space.