Bloomberg Businessweek’s Joshua Green and Sasha Issenberg reflect on the shock victory of Donald Trump. They claim Cambridge Analytica saw an America that most didn’t, understood that people there were angry, and knew that if they turned out, they would vote for Donald Trump.
‘Long before election night, Trump’s data operatives, in particular those contracted from Cambridge Analytica, understood that his voters were different. And to better understand how they differed from Ryan-style Republicans, they set off to study them.’