The Wall Street Journal’s Bradley Hope spends election night 2016 with the Cambridge Analytica data team in San Antonio, Texas. When Florida falls for Trump, CA’s data models predict the election is more likely to be won by Trump. Hope reports on Donald Trump’s win as a coup for Cambridge Analytica.
'A little-known data analytics team working for Donald Trump in San Antonio sent a flurry of messages to the campaign’s New York war room: Florida had tipped and the models were predicting a more than 50% chance he would win the presidency.'