Cambridge Analytica’s Head of Product Matt Oczkowski is billed to speak at the American Association of Political Consultants (AAPC) conference in San Juan, Puerto Rico.

On Wednesday April 13, Oczkowski will be a panelist for “Testing, 1, 2, 3,” a forum answering questions about the use of data to find voters and donors in an election campaign.

The event asks questions such as: Are you using your data in the most effective ways? Do you really know what makes your supporters and voters tick? Is targeting based on demographic better than targeting based off of their personality? Are you testing different messages before making decisions that will impact the outcome of your election?

Oczkowski will talk about CA’s unique predictive models for identifying voters and donors and the new frontier of data and voter turnout modeling in the 2016 cycle.

To find out more about the event, visit AAPC’s website here: http://theaapc.org/annual-pollie-conference/