Behavioral communications firm shares what it learned from 2016 presidential campaigns and why psychographics are the future of communications.

Cambridge Analytica’s Josh Coe, Head of Data Operations, and Molly Schweickert, Head of Digital, will be presenting, alongside other technologists on the frontlines of American politics, at this year’s Lincoln Initiative Reboot Conference.

The conference, which runs from Wednesday, June 29th through Thursday, June 30th at the W Hotel in Downtown San Francisco, will focus on the biggest reboot of American politics in our lifetime. Held in the heart of the innovation capital of the world, the third annual Reboot is an invite-only event that brings together top influencers from diverse industries – civic tech founders, engineers and designers, politicos, corporate tech, foundation executives, angel investors and serial entrepreneurs. It is structured to help amplify the impact of the leading civic and campaign tech startups that are on the frontlines of the effort to affect change in America.

Coe and Schweickert will give a presentation entitled, “Cambridge Analytica Live”, which will provide an overview of the company’s methodology and how the firm’s use of predictive analytics combined with psychographics provides its clients with a competitive advantage in their targeting and communications. The presentation will also include a discussion about how Cambridge Analytica has deployed their technology thus far in the 2016 presidential race.

“The psychographic data behind Cambridge Analytica’s solution has helped key players in the 2016 election set this cycle apart from any other in American history”

- Josh Coe, Head of Data Operations, Cambridge Analytica

“We are pleased to have the opportunity to share our findings with such prestigious influencers from their respective industries and learn from them as well.”