Cambridge Analytica, the market leader in the provision of data analytics and behavior communications for political campaigns, issue groups, and commercial enterprises, has announced today that Duke Perrucci has joined as chief revenue officer. Perrucci’s primary focus will be expanding the company’s commercial sales efforts in the United States. He will report directly to Alexander Nix, CEO of Cambridge Analytica.

Aside from leading national commercial sales from Cambridge Analytica’s New York office, Perrucci will be responsible for helping shape the company’s products and service offerings and ultimately driving company revenue growth. As the company refines its products and expands into key new markets, Duke will utilize his industry experience to help ensure that Cambridge Analytica remains the market leader in data-driven behavioral targeting.

With over 20 years of experience in market research, brand management, consulting and sales management, Perrucci has proven himself as an experienced CRO. Prior to joining CA, he spent eight years building and managing the global sales organization for FocusVision, a U.S. based company that builds technologies for market research professionals. Perrucci has a BA in Classics from Fordham University and an MBA from Cornell University.

“As a global data analytics firm, we recognize the importance of proper insight and expertise.” 

- Alexander Nix, CEO of Cambridge Analytica

“Duke has a proven track record of success over a 20 year period across international markets and shares our vision of delivering a superior solution based on innovation and technology.”