Data

• Registration status
• Registered Voters

  • REGISTERED VOTER

    People who are registered to vote in the state they live in, based on nationwide data collected at state and municipal levels.

  • REGISTERED REPUBLICAN

    People who are registered with the Republican Party, based on nationwide state and municipal voter history records.

  • REGISTERED DEMOCRAT

    People who are registered with the Democratic Party, based on nationwide state and municipal voter history records.

  • REGISTERED INDEPENDENT

    People who are not registered with a party, based on nationwide state and municipal voter history records.

• Newly Registered Voters

  • NEWLY REGISTERED

    People who have registered to vote in the state they live in within the last 2 years.

• Unregistered / Voter Prospects

  • UNREGISTERED

    People who are 18 years old and above but are not registered to vote.

• Voting history
• Primary voters election

  • PRIMARY VOTERS

    People who have voted in one or more recent primary elections, based on nationwide state and municipal voter history records.

• Republican Primary Voters

  • GOP PRIMARY VOTERS

    People who are considered Republican / Conservative voters, are registered to vote and have voted in one or more recent primary elections, based on state party registration, partisan primary ballot voting, historical ID work and the CA National Partisan Model.

• Democratic Primary Voters

  • DEM PRIMARY VOTERS

    People who are considered Democrat / Liberal voters, are registered to vote and have voted in one or more recent primary elections, based on state party registration, partisan primary ballot voting, historical ID work and the CA National Partisan Model.

• 2012 First Time Voters

  • FIRST TIME VOTERS 2012

    People who voted for the first time in the 2012 General Election, who are likely to have been newly registered at that point (no previous history available).

• 2014 First Time Voters

  • FIRST TIME VOTERS 2014

    People who voted for the first time in the 2014 General Election, who are likely to have been newly registered at that point (no previous history available).

• Likely 2015 Voters

  • LIKELY 2015 VOTERS

    People who have a high likelihood of voting in the 2015 off-year elections within the relevant states, based on scoring from the CA National Turnout Model for the 2015 elections.

• Likely 2016 Voters

  • LIKELY 2016 VOTERS

    People who have a high likelihood of voting in the 2016 General Election, based on scoring from the CA National Turnout Model with adapted voting probability curves determined by aggregate state voter history.

• Likely Midterm Voters

  • MIDTERM VOTERS

    People who have a high likelihood of voting in the midterm elections, based on previous vote history and the CA National Turnout Model.

• Early or Absentee Voters

  • EARLY OR ABSENTEE VOTERS

    People who have previously voted via absentee mail or early in person and are likely to do so again in upcoming elections, based on nationwide state and municipal voter history records and nationwide permanent absentee voting lists.

• Presidential Year Only, General Voters

  • PRESIDENTIAL YEAR ONLY VOTERS

    People who vote in general elections but are unlikely to vote in mid-term elections, based on previous voting history and the CA National Turnout Model.

• Demographics
• Age

  • AGE 18 TO 29

    People who are between 18 and 29 years old.

  • AGE 30 TO 44

    People who are between 30 and 44 years old.

  • AGE 45 TO 54

    People who are between 45 and 54 years old.

  • AGE 55 TO 64

    People who are between 55 and 64 years old.

  • AGE 65 PLUS

    People who are 65 years old and over.

• Gender

  • GENDER FEMALE

    People who are female.

  • GENDER MALE

    People who are male.

• Ethnicity

  • HISPANIC

    People who have Hispanic heritage, identified either by direct reporting or based on modeled data.

  • AFRICAN-AMERICAN

    People who have African-American heritage, identified either by direct reporting or based on modeled data.

  • CAUCASIAN / EUROPEAN

    People who have Caucasian / European heritage, identified either by direct reporting or based on modeled data.

  • EAST AND SOUTH ASIAN

    People who have East and South Asian heritage, identified either by direct reporting or based on modeled data.

• Veteran

  • VETERAN

    People who live in households with a military veteran, based on survey response data, purchase information and publicly available tax exemption data.

• Income

  • HIGH INCOME / WEALTH

    People with a yearly household income of over $150,000 or a net wealth of over $400,000

  • MID INCOME / WEALTH

    People with a yearly household income between $60,000 and $150,000 or a net wealth of between $60,000 and $400,000

  • LOW INCOME / WEALTH

    People with a yearly household income less than $60,000 or a net wealth of less than $60,000.

• Domestic

  • HOME OWNER

    People who own the home they live in.

  • HAS CHILDREN

    People who live with at least 1 child under 18 years old.

  • LIKELY MARRIED

    People who are likely to be married.

  • LIKELY SINGLE

    People who are likely to be single.

  • SINGLE PARENT

    People who have children but do not live with a partner.